HvA/iO: Commercial webdesigns
Assignment - group: The assignment is to optimize a local landing page for Infinity College to boost enrollments. We'll research parents and teens, develop personas, analyze competitors, and perform a CRO and UX scan of current pages. Using these insights, we'll create and iterate a wireframe, focusing on both generic and location-specific elements. The final task is to present an interaction design for the desktop landing pages to iO.
This assignment was in Dutch. So the persona is written in Dutch.
The scenario: Emma is looking for a school that accommodates her sport, which is soccer. She often has matches, and it would be great if the school could take that into account. Additionally, she has trouble concentrating, so she is looking for a school that can provide her with good support.
This assignment was in Dutch. So the persona is written in Dutch.
The scenario: Sarah is looking for a school for her daughter that provides good personal guidance and where she can earn her HAVO diploma. She wants to be well-informed and would like to discuss the available options with the school.
My group and I have made two prototypes for the student, specifically designed for the persona Emma.
Link to version 1: https://xd.adobe.com/view/7e533692-d986-4e39-9783-9b4f3dc04734-2b00/
Link to version 2: https://xd.adobe.com/view/2bf7c8c1-4025-48ae-a497-c9611f56d612-7ea4/
My group and I have made two prototypes for the parent, specifically designed for the persona Sarah.
Link to version 1: https://xd.adobe.com/view/14cb861c-32d2-46b7-9417-b0c6e88a8719-4198/
Link to version 2: https://xd.adobe.com/view/66e1ac4b-8dc0-41dc-a839-077b76ce1df5-33b2/
To see the Design Rationale you can download the following PDF.
iO - PDF